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Free from Nokia, Vertu boss says Android is 'right choice'

Vertu, the luxury phone-maker that was owned by Nokia until last year, has launched its first Android mobile -- the £6,700 Vertu Ti (check out the hands-on video below). I sat down with company boss Perry Oosting, who revealed that Google's operating system has been on the company's mind for some time.

In past years, Vertu has crafted very pricey but ultimately useless phones running Symbian, the doomed operating system that was famously favoured by Nokia. When asked whether Vertu had wanted to use Android for a long time but hadn't been able to, Oosting told me, "Absolutely."

Speaking of the "freedom" that came with the split from Nokia, the man at the top says, "it's giving you, really, to make the right choice. And we believe with Android that it's the right choice."

Windows Phone is in its 'beginning stage'

"You need to be first of all -- as you know -- part of an ecosystem", Oosting continues, explaining why Vertu opted for Google's green robot. "If you go down to ecosystems you probably have only two choices. Besides, iOS is a closed one, so that's not a choice, and then you have Windows Phone, which is certainly a beautiful user interface but it's still in the beginning stage."

Massive market share was ultimately the reasons behind choosing Google's platform, Oosting says, though cites "the customisation that we were able to do on Android" as another factor.

I've had some hands-on time with the Vertu Ti (pronounced tee-eye, don'cha know), which cites titanium, sapphire crystal and rubies in its list of ingredients. The Ti is drastically too expensive to recommend over more capable mobiles like the Nexus 4, iPhone 5 or Samsung Galaxy S3, but the presence of Android Ice Cream Sandwich does make it more pleasant to use than anything else the company has built in the last few years.

What do you expect to see in a phone that costs nearly seven grand? Is Android destined to rule the smart phone world, or will Windows Phone triumph eventually? Let me know in the comments, or on our Facebook wall.

Comments 12

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Damien2501's avatar

Damien2501 12 February, 2013 18:36

O' My Lord. The Ti reminds me of a certain 'Murican company that at best mass produces mid-range devices and sells them at a premium price.

Though ICS is good.

anonymous's avatar

anonymous 12 February, 2013 18:43

#Transformers, robots in disguise.
That is all

anonymous's avatar

anonymous 12 February, 2013 19:19

Seriously? Why would anybody buy a Vertu or Tag Heuer handset when the latest handsets from Sony, HTC, Motorola and Samsung all run Android and are free (on contract) and run the latest software. I'd even take a Nokia Lumia Windows phone or BlackBerry Z10 over the ridiculous Vertu.

anonymous's avatar

anonymous 12 February, 2013 19:28

Exotic materials aside, what you really pay for is the on-call 24hr concierge whenever you want something plus access to various Vertu membership privileges ... still the eyewatering £7000 price is a big barrier and even the wealthiest people I know said they'd not give up their gold plated GoldGenie Apple iPhones.

anonymous's avatar

anonymous 12 February, 2013 19:46

Oh Lord, won't you buy me a VERTU TI? My friends all have Samsungs, I must make amends

anonymous's avatar

anonymous 13 February, 2013 14:38

That phone design is hideous...nothing elegant or luxurious about it. As a designer I wouldn't give that phone a second look other than to scoff at it.

anonymous's avatar

anonymous 13 February, 2013 15:43

I think the wounder of the world is Ti mobile I would I wish had one

Late8's avatar

Late8 13 February, 2013 16:27

THAT is a horrible phone. All the money - no taste imo.

Marcos Paulo Ruppel's avatar

Marcos Paulo Ruppel 13 February, 2013 16:35

What a joke. Ugly phone, horrible OS. No wonder why Lumias are all sold out here.

Norm Harding's avatar

Norm Harding 13 February, 2013 16:37

You have got to be kidding me! I can see a lot of Oil tycoons in the Middle East spending money on this device, but it is the least sensible option for any one wanting a cell phone! Like what was stated in the vid, you pay for the components that make up the shell and bragging rights. The CPU is not any more impressive than the Blackberry Z10, and the Z10 is not $9,000-$20,000! Looks flashy, but nothing seems to be said about the RAM or the storage so I am guessing that those are of average size. I guess it is for the guy who is trying to make up for lacking in certain other departments.

anonymous's avatar

anonymous 13 February, 2013 18:19

What the fck is that? Any you think Victoria Beckham is going to buy your phone? Just in case you pay her some millions Virtu.

anonymous's avatar

anonymous 26 February, 2013 14:44

24 hours concierge services??? Did you ever try? It is the worst concierge service ever you can find!

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