It's 10am -- do you know where your children are? Bemilo is a new phone network designed to keep your children safe when they use their phone.
Bemilo sets out to combat bullying and inappropriate behaviour targeting kids by giving parents more control over their littl'uns' phones.
A Bemilo SIM card pops into most phones and allows parents and guardians to read texts through an online interface, to see if kids are receiving abusive or inappropriate messages. Parents can block selected numbers, and set the time kids can browse the web.
Parents are in charge of pay as you go spending too. In case of emergency, a Bemilo phone can ring parents even when out of credit.
Because it's a SIM card rather than an app, Bemilo is always on and crafty kids can't get around it. Its also available to feature phones that don't support apps, and isn't confined to any one app platform.
As yet, Bemilo doesn't work on BlackBerry phones, which means it's no good for the large population of teens hooked on free chat app BlackBerry Messenger. The network is planning to launch on BlackBerry by autumn.
The Bemilo package costs £4 per month on a month-to-month basis or £3 if you sign up for a year. Calls, texts and data are bought separately, costing 10p for a minute of calling or a text message and 25p for 1MB of data.
Is Bemilo a good idea? If you have kids, how do you keep them safe online? If you're a teenager, would you like your parents reading your texts? Share your familial musings in the comments or on our Facebook page.
Update: In October 2012, the Advertising Standards Agency upheld complaints that some of the figures quoted by Bemilo in its advertising could not be substantiated, including claims that one in 10 kids have received bullying calls or texts. We have amended this article to remove figures quoted by Bemilo.

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anonymous 22 May, 2012 12:29
Interesting idea. Similar to something I saw on TV recently -
Gazz445 22 May, 2012 12:35
hmm not so sure about this, if you worried don't let you child have a phone , but on the same side its an invasion of privacy and i don't know whether this will take off . Would you let your kids see some of the txts you send ? No , kids will be kids , yes there is bullying but some will use this just to snoop on their kids.
anonymous 23 May, 2012 10:44
"Because it's a SIM card rather than an app, Bemilo is always on and crafty kids can't get around it."
Of course they can. All they would have to do is swap out the SIM card and it's bye-bye nosey parents.
anonymous 25 May, 2012 21:28
Great idea...I will certainly use this for my children and recommend it to all of my friends and family
anonymous 30 January, 2013 16:52
You can't read the texts, only set time limits and have an approved contacts list. It's not too draconian.