"We'll be back", says Apple. The Apple Store is down, shuttered in readiness for the announcement of tonight's long-awaited new iPhone 5S and 5C smart phones. Exciting stuff!
That's what we're expecting, anyway, at Apple's announcement at 6pm. It's hotly-anticipated in anyone's language.
CNET is front and centre at Apple's big event in San Francisco for our up-to-the-minute live blog, on-the-spot photos and hands-on first impressions here -- and the pre-match opinions and insight are already flying as you read this:
Quite why Apple closes the online Apple Store before every event is a mystery -- what, they've got little virtual Apple geniuses restocking little digital shelves made of bits and pixels? It's just a bit of theatre in the run-up to an announcement.
The closure of the Apple Store does sometimes suggest that whatever's announced will be on sale through the store straight away, as soon as the web page returns; but the new iPhone (iPhones?) won't be on sale for a bit yet.
Are you excited about the new iPhone? Has Apple had its day now Samsung is the biggest blower-builder in the world? Tell me your thoughts in the comments, or keep us posted throughout the evening on our Facebook page.