We can't say we saw this one coming. Apple's new Cards app lets you design and create greetings cards right from your iPhone or iPad. Come up with the design, and Apple does the rest, including printing it on 100 per cent cotton paper and even posting it for you.
There are over 21 designs in six categories, including birthdays, birth announcements, love and travel. That noise you hear? It's a Moonpig exec weeping into his printer.
Apple didn't announce any UK-specific pricing, but for US customers Cards will cost $2.99 (£1.94) if mailed within America, and $4.99 (£3.24) to send it internationally. The app itself will be free, and will be available on 12 October, the same day as iOS5 launches.
Would you use Cards? Or is printing and sending cards redundant in this day and age? Let us know on our Facebook page.
Image credit: Engadget