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Smell like a MacBook Pro with this new perfume - yes, really

Have you ever opened an Apple MacBook Pro box, inhaled and thought, "If I only I could smell like the inside of this box, I'd be the coolest person ever"? If so, your (frankly disturbing) dreams are about to come true with a new fragrance by Air Aroma, based on the smell of unboxing a new MacBook Pro.

Rather than the more traditional scents of sandalwood, rose or ylang ylang, Air Aroma acquired "samples of fragrances with the aroma of glue, plastic, rubber and paper" from the South of France to create the Apple-based perfume.

"The scent encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the plastic components within the box and of course the aluminium laptop," writes Air Aroma on its website. "Apple fans will certainly recognise this smell." Why they didn't also include the dusty smell of your empty wallet is a mystery.

Thankfully -- or perhaps sadly, if you're an epic Apple fanboy -- this perfume won't actually go on sale. It's an artistic project by Australian artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn and will be puffed around the air throughout their exhibition in Melbourne. For a similar effect without travelling around the world, just go into your local Apple Store and take a deep breath.

It's evidently not enough to simply love your Apple product anymore -- those powerful specs and unibody design don't mean anything unless you smell like the inside of the packaging it came in. Personally, I'm waiting for the Canon EOS 60D anti-perspirant and Xerox printer breath-freshener to arrive so I can finally walk into a cocktail bar smelling like I work in the back-room of Currys.

What do you think of this perfume? Is it a step too far for fanboyism or is it the perfect way to show your love of all things Apple? Give me your two scents in the comments below, or over on our great-smelling Facebook page.

Comments 8

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damien2501's avatar

damien2501 17 April, 2012 13:34

What is the world coming to? really!

Daniel Rawr's avatar

Daniel Rawr 17 April, 2012 18:30

Some people deserve their rights to be taken away and then send them to work as slaves....!!! This is utterly stupid....

anonymous's avatar

anonymous 17 April, 2012 23:52

They already have! That's how modern day Australians first came about, 18th century penal colonies, remember?

anonymous's avatar

anonymous 18 April, 2012 11:29

Definitely "a step too far for fanboyism". This is unbelievably sick, superficial and materialistic.

anonymous's avatar

anonymous 18 April, 2012 14:02

Surely the inside of anything from Apple smells of the stale salty tears of children from the factories

anonymous's avatar

anonymous 18 April, 2012 14:26

I love it. I would only be concidered a step to far if you wasnt using a mac. Shure i spent 4 grand on my mac. you spent 400$ on your pc. guess what i wont replace mine for any reason in the next 10+ years..... jackasses its for a exhibition anyways....

anonymous's avatar

anonymous 18 April, 2012 21:46

yum im sure everyone would want to smell like a chinese factory.

Naryan's avatar

Naryan 19 April, 2012 04:54

"Those powerful specs and unibody design..."

Give me a break... I thought we were finally going to have a post about Apple where the writer didn't verbally drool all over it before finishing.

I guess that's just too much to hope for on this site.

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