It's Just Another Friday for us Brits, but Americans are going shopping crazy on the day after Thanksgiving, and Apple and other retailers are giving all sorts of discounts to make sure Christmas shoppers spend their hard-earned with them. The same thing is happening here in the UK -- because Internet -- so happy Black Friday.
The Californian company has a bunch of deals in its UK Apple Stores and UK website right now, for one day only. Fancy an iBargain? Read on.
In iPads, you can save £31 on a new iPad Air, down from £399 to £368, £15 off an iPad mini, down from £249 to £234, and £25 off an iPad 2, down from £329 to £304. There's no money off the retina iPad mini, presumably because they're having no trouble flogging them.
MacBooks all have £81 off, so you can bag a MacBook Air for £768, a MacBook Pro for £918 and a MacBook Pro with a retina display for £1,018. iMacs have the same discount too, and start from £1,068 for today only.
iPods have nearly 10 per cent off, with an iPod touch setting you back £224 today -- down from £249 -- and iPod nano for £118, down from £129.
There's a long list of third-party accessories with cut prices too, and the Apple TV for £84, a decent £15 saving if you want iTunes on your telly.
John Lewis, which gives a free two-year guarantee, has said it will match Apple's prices -- and has a whole bunch of other Black Friday deals -- but many products are out of stock on its website. You may have more luck in its shops, but I'd give them a ring before you set off.
Any of these deals appeal? Seen any better? Share the wealth in the comments, or over on our money-saving Facebook page.