The iPad mini, a refreshed iPad and three new Macs are all official at last -- but what about those great big numbers Apple is so proud of spewing at every event? Here are the most interesting facts and figures divulged by Apple tonight.
First up, Apple says there are 200 million iOS 6 devices out there, with its new operating system proving popular with gadget owners. Apple insists iOS 6 has the fastest upgrade rate of any software in history. Shame about the rubbish maps, eh?
iMessage is doing well, too, Apple says. Its free instant messaging service has seen 300 billion iMessages sent in the last year, sending around 28,000 messages per second. A chatty bunch, those Apple fans.
70 million photos have been shared with Photo Stream, while there are now 160 million Game Center accounts. Is that impressive? It's hard to know, but it's probably safe to say Apple's gaming app isn't setting our hearts on fire.
Apps -- which has always been Apple's strong suit -- are doing well. There are now 700,000 iOS apps, 275,000 of which are iPad-specific. The number of apps built specifically for larger screens is particularly important, as Android still doesn't offer many tablet-specific software treats for buyers.
Apple is keen to keep developers sweet, probably for exactly that reason. $6.5bn has been paid out to iOS developers, while 35 billion apps in total have been downloaded.
As for iPads, 100 million have been sold, and the iPad accounts for 91 per cent of all web traffic for tablets.
What do you make of Apple's figures? Is there anything you can read into them using your between-the-lines detective abilities? Tell me in the comments or on our Facebook wall.

Comments 6
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Mark Anderson 23 October, 2012 20:58
Yeah, here's one:
How many bloggers and journalists were invited to the event, their travel and accommodation paid for by Apple, and what were the criteria for their invite? They wouldn't, for example, be the same people that get early devices for reviews and universally give glowing and fawning reports would they?
Angelos Bogatinis 23 October, 2012 21:06
@mark : some things they make you go hhmmm , like the ones mentioned above.
anonymous 23 October, 2012 21:19
Impressive stats. Nice to see a company doing so well with some nice products, even in the face of more highly specced competing products.
anonymous 23 October, 2012 21:19
All this figures are irrelevant until you know the figures of their competition. Got figures for BBM any one?
anonymous 24 October, 2012 00:50
If Apple's claim is true, then why their shares went down today by 3.26%, while that of Intel and Microsoft were the only shares that made gains today? I think there is something missing here. Are investors scared by the fact that Apple now is becoming another Blackberry, where the directors just believe messaging is where the money is. In other words is Apple proud to follow a failed business model?
But the good news is that competition is good for customers. By the fall of the year, expect price wars.
anonymous 24 October, 2012 07:34
@anonymous 24 October, 2012 00:50
"If Apple's claim is true, then why their shares went down today by 3.26%, while that of Intel and Microsoft were the only shares that made gains today? "
That's a familiar pattern at these launches. The market expectation is set too high just before an announcement and then drops back a little afterwards. In addition, barring a few exceptions, the whole market took a drop the same day.