The iPad mini, a refreshed iPad and three new Macs are all official at last -- but what about those great big numbers Apple is so proud of spewing at every event? Here are the most interesting facts and figures divulged by Apple tonight.
First up, Apple says there are 200 million iOS 6 devices out there, with its new operating system proving popular with gadget owners. Apple insists iOS 6 has the fastest upgrade rate of any software in history. Shame about the rubbish maps, eh?
iMessage is doing well, too, Apple says. Its free instant messaging service has seen 300 billion iMessages sent in the last year, sending around 28,000 messages per second. A chatty bunch, those Apple fans.
70 million photos have been shared with Photo Stream, while there are now 160 million Game Center accounts. Is that impressive? It's hard to know, but it's probably safe to say Apple's gaming app isn't setting our hearts on fire.
Apps -- which has always been Apple's strong suit -- are doing well. There are now 700,000 iOS apps, 275,000 of which are iPad-specific. The number of apps built specifically for larger screens is particularly important, as Android still doesn't offer many tablet-specific software treats for buyers.
Apple is keen to keep developers sweet, probably for exactly that reason. $6.5bn has been paid out to iOS developers, while 35 billion apps in total have been downloaded.
As for iPads, 100 million have been sold, and the iPad accounts for 91 per cent of all web traffic for tablets.
What do you make of Apple's figures? Is there anything you can read into them using your between-the-lines detective abilities? Tell me in the comments or on our Facebook wall.