Jobs began the next bit of news with, "We're back with Apple TV... take two." That's CEO spiel for same product, new firmware.
With the free software update available to Apple TV owners (and of course future owners), you're able to buy, rent and watch purchased and rented movies from iTunes, from your sofa, without using a computer. HD rentals also come with Dolby Digital 5.1 surround sound.
There's a slinky new interface available to make browsing all this new stuff even easier. Browsing photos from Flickr and .Mac looks terrific, and anything you purchase or download to the updated Apple TV will be synced back to your PC or Mac when it's next connected.
In the US, Apple has slashed the price of the Apple TV by $80. There was no mention of a price cut for the UK -- the Apple Store still has it from £199 -- but we'll keep you posted. We're told it won't go on sale until the movie rental stuff has been sorted for the UK anyway, so no need to hold your breath.
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