Research in Motion boss Thorsten Heins reckons BlackBerry 10 will rescue the ailing company. "We’re here to win," he told Bloomberg, and apparently he wasn't even joking! "We’re not here to fight for third or fourth place," he continued, which is just adorable.
How everyone in the room kept a straight face I'll never know. On a more serious note though, the BlackBerry boss also dropped more hints about the possibility of licensing BlackBerry 10 software to other manufacturers.
BlackBerry 10 is based on the company's QNX operating system, which it licenses to companies such as General Electrics, Cisco and Caterpillar and powers kit including cars, nuclear plants and military drones. Whoa there -- the folks at BlackBerry can't make email work on their own tablet, I'd rather they weren't allowed anywhere near nuclear stations or stuff with missiles, if it's all the same to you.
Whether it'll happen remains to be seen, but it's in RIM's interest to keep talking about licensing. BlackBerry software certainly looks like RIM's biggest asset -- when reports emerged earlier this month Samsung was considering a licensing deal, RIM stock leaped 13 per cent.
Long known for its business-friendly kit, RIM has been left behind by the rise of the consumer smart phone. But as more and more people use their own phone for work, the security of BlackBerry software is in demand -- and licensing would mean you could have that security without having to endure a BlackBerry phone.
BlackBerry 10 is in the final testing stages, but the first BlackBerry 10 phone isn't expected early next year. C'mon guys, Google and Asus knocked the Nexus 7 out in four months! Meanwhile, RIM is also planning a 4G version of the failed PlayBook tablet, but we won't see that here as we don't have a working 4G network yet.
Should RIM license its software? Do other manufacturers need BlackBerry know-how, or is RIM clutching at straws? Tell me your thoughts in the comments or on our Facebook page.