A US judge has ruled that the Asus Transformer Prime will not be banned from sale in the lead-up to a lawsuit brought by toy firm Hasbro -- suggesting the Android tablet doesn't infringe on the Transformer name.
The case initially began in December last year, when Hasbro -- maker of the robot shapeshifters -- began a court case arguing that Asus' latest tablet/laptop hybrid was infringing on its property with its use of the Transformer Prime name.
"So what? It does transform, right?" Well, yes, and that's pretty much the argument the US court has agreed with for now. The judge ruled that the 'Transformer' word was an appropriate description of the product, as the tablet 'transforms' into a laptop with the use of the keyboard dock. This result means that the tablet won't be banned from sale in the run up to the final hearing, as Hasbro initially requested.
It doesn't mean Asus is totally in the clear, however. This is just a preliminary hearing, so we'll have to wait to find out the tablet's ultimate fate. While Hasbro's argument that people might confuse the tablet with an Autobot does seem laughable, Asus' use of 'Prime' together with 'Transformer' is on dodgier ground -- the leader of the Autobots is a Transformer named Optimus Prime, just in case you're not up on your awesome 80s cartoons or abysmal Michael Bay movies.
Hasbro's only gripe is with the naming convention, so even if it did win the final case, the only likely outcome is that Asus would have to rename its slate -- something it has already started to do with the Transformer Pad Infinity -- so don't be concerned that it's going to be pulled off the shelves before you've had time to save up your money.
If you are planning on splashing your cash, you'll be getting a supremely powerful quad-core tablet, wrapped in a metal case that docks into a keyboard to act as a laptop. Handy.
There's no fixed date on the court case yet, but I'll be sure to keep you up to date with further news. Is this total nonsense? Have you bought an Optimus Prime figurine thinking it was a quad-core tablet running Ice Cream Sandwich? Let me know in the comments below or over on our Facebook page.
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Comments 7
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anonymous 29 March, 2012 00:46
That's nice.
anonymous 29 March, 2012 04:34
Any word on the release date for the shape-shifting tablet?
anonymous 29 March, 2012 15:03
LOL It's hard to believe Asus didn't see this one coming. Are they naive or it's all part of a publicity stunt?
LifeIsPeachy 29 March, 2012 15:45
if both companys were smart they would join forces.. have a lil optimus prime decal on the tablet? mutual advertising? But no lets both spend bunch of $ in court ... to prove who is right ..
Naryan 29 March, 2012 16:37
I go on about Apple all the time for the petty 5H!T they put other companies through with this sort of thing, but this time, I gotta say.
I think "Transformer Prime" is WAAAAAY too close to a "Transformer" called "Optimus Prime".
They should be forced to change the name or something cause that's just crazy close. They were just ASKING for trouble with this one.
It's not even like it "transforms" like they say it does. It is not "transforming" into a laptop if you have to go and buy the "lap" bit then clip it on. Don't know how the hell they got away with that logic. It's like saying my laptop "transforms" into a 1080p camcorder when I go buy a 1080p camcorder from Dixons and sellotape it to the lid. Retarded.
anonymous 30 March, 2012 09:27
Plus, there's a show called Transformers Prime, by Hasbro. I can see why they'd call foul on this.
anonymous 2 April, 2012 20:06
@naryan a 1080p camcorder isn't made to clip onto a laptop - the transformer prime keyboard is. What you said is the closest thing to retarded I have heard all day. I think asus will find a way around the word 'prime' but it is a little controversial to say the least!