Apple preparing iMac, MacBook price cuts?

By Tom Krazit on 01 May 2009, 10:28am

Apple could be getting ready to cut prices on iMacs and MacBooks.

AppleInsider is reporting that Apple plans to introduce less expensive versions of its two most popular Macs at some point over the next several months. It's not clear how much of a cut Apple has in mind, or whether it plans to offer more value at current prices, but Apple has apparently decided that it wants to hedge its bets against a proliferation of cheap netbooks over the last year or so, according to the report.

Mac pricing has certainly been a big topic over the last several months, as Microsoft has aggressively pushed the notion of the Mac as an expensive bauble unfit for recessionary spending. Apple responded to those ads with its standard message that Macs are more capable than PCs, so PCs aren't quite the bargain they appear to be.