You can now watch live Premier League games and a range of sporting action as it happens right on your smart phone or tablet, as Sky Sports comes to Now TV for a tenner a day.
Now TV is Sky's online catch-up and on-demand service for those of who have don't want to fork out for a dish. Sporting highlights set for Now TV include Barclays Premier League and UEFA Champions League matches, Formula 1 Grand Prix races, the Lions tour of Australia, Ashes Test cricket, golf, including the Masters, and ATP tennis.
Sport on Now TV costs £10 for 24 hours access to all six Sky Sports channels. Whether that's good value or not depends on what sports you're into. If you want to watch a full day of a sport like cricket, golf or Formula 1, then it's not too bad. Or perhaps there's a few games on that day that you want to see.
But you have to really want to see the game if you're forking out a tenner for a single football match, unless you get some mates round and have a whip-round -- which doubtless won't impress the landlord of your local.
You can watch Now TV on your phone, tablet or computer, as well sa selected games consoles and set-top boxes, including the Xbox 360 and Roku box. The service also offers dish-free access to Sky Movies channels on your phone, tablet and computer.
Is Now TV good value? How do you watch TV online? Tell me your thoughts in the comments, or on our Facebook page.
Right, I'm off to see if I can round up ten friends to each chuck in a nugget for the big game next weekend, when title-chasing pride of Merseyside, Tranmere Rovers, take on Stevenage. Guys? Guys...?