BBC Two HD launched today, bringing high-definition versions of Auntie's second-best programmes to millions of high-def homes.
BBC 2 shows to be broadcast in extra-crisp detail include The Great British Bake Off, Later... with Jools Holland, and, of course, Top Gear.
Previously, BBC HD showed highlights of BBC shows from across the Beeb board. But BBC Two HD is just the same as BBC Two only with more pixels stuffed into Jeremy Clarkson's increasingly gravity stretched face.
By my reckoning, that means only BBC One and BBC Two shows will be broadcast in high def, which means no more HD for programmes that live on BBC Three or other BBC channels.
From today, BBC Two HD is on channel 102 of your Freeview box, directly replacing the previous BBC HD channel. It's also in the same place on other TV services, except Sky, where it's been shunted to channel 142 to sit next to BBC One HD.
The BBC is also experimenting with its HD channels. For example, the 50th anniversary episode of Doctor Who will be broadcast in 3D on the HD channel on Saturday 23 November.
Freeview reckons the appetite for high definition is large and growing: Freeview HD is now in the main television in 3.5m living rooms, the second biggest HD service after Sky+ HD. Freeview hopes to see another ten high definition channels in the coming year.
Do you welcome BBC Two HD? Do we have enough HD channels here in Blighty? Tell me your thoughts in the comments or on our Facebook page.