Photos: PlayStation 3 finally hits the UK

In an extraordinary piece of public relations, every one of the 125 or so people who attended the midnight launch event at Virgin Megastore last night were given a 46-inch Sony Bravia LCD television. Most of those present were too stunned to say anything -- some, perhaps wary due to past promises from Sony, even thought it was a joke.

"I'm speechless, I still don't believe it. I think it's a hoax," said Jason Sarris, from Wood Green in London. The TVs should be delivered in the next week or so, according to Sony Computer Entertainment UK's managing director, Ray Maguire.

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