Photos: PlayStation 3 finally hits the UK

The lucky first man in the queue to buy a PlayStation 3 at Game in London's Oxford Street this morning met the Virtua girls, who were there to promote Sega's Virtua Tennis 3 (left) and Virtua Fighter 5 (right). Yes, those are Virtua Tennis pants she's wearing so proudly.

Sony's brand-new console launched without a huge amount of fanfare, having been delayed in Europe for four months from its original global release in November. A relatively high price of £425 and plenty of units available has also dampened the traditional chaotic console-launch madness. But Sony had one last trick up its sleeve...