Surely the most eagerly anticipated game of the year hit the UK last night, with a massive celebrity-studded launch event at London's IMAX cinema for Halo 3.
Rapper Pharrell Williams, of The Neptunes and N*E*R*D fame, was on hand to show off his fragging skills -- or lack of them, as it turned out -- on the vast IMAX screen. Showcasing the game's online multiplayer capabilities, Williams took on other celebrities and competition winners from around Europe.
The audience was made up of journalists and competition winners from around the country, each of whom went away with a free copy of Halo 3 and the obligatory PR event t-shirt. Those crazy guys at Microsoft had them going for a minute, making them think their free copy depended on the outcome of a multiplayer deathmatch on stage, but as they say in showbiz, no one went home empty-handed. Aww.
Check out our sister site GameSpot UK -- thanks for the pics, guys! -- for a vast mountain of Halo 3 coverage. -Nick Hide
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