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Photos: World of Warcraft Wrath of the Lich King UK launch

By Alex Sassoon Coby on 13 November 2008, 4:32pm

The event was hosted by Paul Sams, Blizzard's chief operating officer, who whipped the crowd into something of a frenzy shortly before midnight with traditional shout-outs to Horde and Alliance players in the baying mob.

Sams (left) wasn't the only high-profile Blizzard presence there -- Lee Sparks, an associate producer on World of Warcraft, was also in-store signing copies of the game alongside Sams once the tills opened.

Source: Lich King terrorises Oxford Street on GameSpot UK

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