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Photos: PlayStation 3 finally hits the UK

By Nick Hide on 23 March 2007, 1:00pm

In an extraordinary piece of public relations, every one of the 125 or so people who attended the midnight launch event at Virgin Megastore last night were given a 46-inch Sony Bravia LCD television. Most of those present were too stunned to say anything -- some, perhaps wary due to past promises from Sony, even thought it was a joke.

"I'm speechless, I still don't believe it. I think it's a hoax," said Jason Sarris, from Wood Green in London. The TVs should be delivered in the next week or so, according to Sony Computer Entertainment UK's managing director, Ray Maguire.

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