We're not sure what truths the Truth About Roswell watch conveys, but they appear to have something to do with the discovery of what some insisted were remnants of a UFO. Look closely and the watch face resembles a mini archaeology site, with its little alien skeletons and artefacts popping up from a cratered dirt surface.
This limited-edition timepiece -- there are nine in total -- is part of Geneva-based Romain Jerome's series of Moon Dust-DNA watches, which pay tribute to the space race and include real moon dust.
Given the design tack of incorporating historical remnants into modern-day watches, we're assuming the Truth About Roswell watch includes at least a speck or so of genuine debris from the Roswell site.
Moon Dust-DNA watches also have cases, straps and steel paws that feature fragments from the Apollo 11 and Soyuz spacecraft, as well as the International Space Station. They also have fibres from an ISS spacesuit. The watches sell for up to $500,000 (£360,000), and include a legal document certifying the authenticity of the materials involved.
The Moon Dust-DNA series follows the Titanic-DNA series. Those watches were made from steel and coal from the ocean liner that famously sunk on its maiden voyage in 1912.