Despite being something of an ironic cult icon now, the Atari Jaguar was a complete flop and convinced Atari it should depart the hardware industry. Released in 1993, the Jaguar was meant to rival Sega and Nintendo's games consoles, and it was supposedly a technically superior machine (though this fact, and the related claim that the Jaguar was 'the only 64-bit console', are strongly criticised by more tech-savvy gamers). Interestingly, IBM manufactured the console under a $500m deal with Atari.
The Jaguar was notably hard to write software for, resulting in very few titles being released on the console. Gamers complained that the system's controller, with 15 buttons, was also stupidly hard to use. It had a crap advert, too.