At international consumer tradeshow CES, WowWee announced its Cinemin range of ultra-portable multimedia micro projectors, designed to work with popular mobile devices, such as Apple's iPhone and iPod.
There are three projectors in the range: the Swivel, Stick and Station. UK pricing and availability for all three is yet to be announced.
The WowWee Cinemin Swivel projector uses a hinged body that rotates 90°.
The projector uses Texas Instruments' DLP technology to cast a relatively bright, sharp, 480x360 resolution image across short distances.
In the US, the Swivel is priced at $299 (£195).
For more on the Cinemin range, watch the video below.