Movie & TV sell-outs: When tech product placements go bad

CSI: NY: Cisco TelePresence
TelePresence might well be the coolest thing Cisco has ever done, but does it really need two massive screens screaming its branding in the middle of an episode of CSI: NY?

To be fair, if you've ever participated in a video conference you'll be aware that they range from fairly hideous to utterly unbearable, with ropey picture quality and juddery motion. TelePresence on the other hand presents full-screen, full-motion video.

Well, that's the way it works on CSI, so we can only assume the real product is like that. We're unlikely to ever actually find out, because TelePresence suites costs a big old wedge of cash, and are generally not going to end up in every home across the globe.

But having it on the telly makes IT managers feel good about their purchases. Which is why Cisco stumps up the cash, presumably.


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