Sound the bargain klaxon! Asda is flogging the Kobo Wi-Fi ebook reader for a modest £49 -- good news for those looking to take their first tentative steps into the world of digital books.
The slashed price is £18 less than the previous £67 listing, and is just over a tenner cheaper than the WH Smith price. It leaves the Kobo Wi-Fi £40 less expensive than the cheapest Kindle, which costs £89 from Amazon.
The 10mm-thick Kobo Wi-Fi is the most basic of the Kobo family, so you won't get the touchscreen navigation that the Kobo Touch affords (though Asda is selling this model for £79), or the colour touchscreen that the rubbish Kobo Vox Android tablet offers.
That said, it does have a Wi-Fi connection and access to the Kobo ebook shop, so what else do you need? The Kobo Wi-Fi -- like the Kindle -- uses an E-Ink screen that's unlike the screens on smart phones or tablets, and is perfectly visible in direct sunlight.
It's this E-Ink tech (along with increasingly low prices) that's made ebook readers popular in recent years. Easy on the eye, it works by applying a charge to negatively and positively charged black and white particles within the display. The charge burns an image into the Kobo's screen, which can easily be overwritten next time you flip the page.
The result is a screen that's comfortable to read and consumes very little power, making it ideal for using while commuting, or when you're on holiday.
One advantage the Kobo devices have over their Kindle counterparts is that unlike Amazon's gadgets, they support ePub files.
ePub is a popular ebook format (not a Northern drinking establishment), so it means you could download ebooks from a variety of sites or services and load them onto your device, whereas the Kindle more or less forces you to buy books through Amazon.
Are you tempted by this bargain offer? Or will you always prefer books made of paper? Tell me in the comments, or on our Facebook wall.