It was just this morning we brought you news that Apple was leaning on a company making flour and noodles to change its logo, and now it seems another company has chosen to avoid legal tussles with the Cupertino giant.
iCloud Communications, which claimed back in June that Apple was copying its name for its iCloud online storage service, has dropped its filing and changed its name.
The Phoenix-based voice over IP provider's original lawsuit claimed Apple copied its name, and that would lead to confusion with consumers over competing products. It claimed "the goods and services with which Apple intends to use the 'iCloud' mark are identical to or closely related to the goods and services that have been offered by iCloud Communications under the iCloud Marks since its formation in 2005." In other words, hands off.
And it went further, saying, "Apple has a long and well-known history of knowingly and wilfully treading on the trademark rights of others." Them's fightin' words.
But then came the about turn. On Thursday it filed a notice of voluntary dismissal with the Arizona court, saying it "dismissed its claims against Defendant Apple Inc., with prejudice and without costs or attorneys' fees to either party." Not only that, it seems to have changed its name to Clear Digital Communications, according to its Facebook page. Go to its website and you'll be faced with a coming soon message.
The Phoenix New Times called the number listed for iCloud/Clear Digital Communications, and someone answered by saying "iCloud Communications." Though he then admitted that even he didn't know what the company was now called. Confusing indeed.
The company hasn't made an official statement to clarify the situation.
It's good to see at least one legal dispute settled without resorting to fisticuffs. But do you think the company was right to change its name? Let us know your suggestions in the comments section below or via Facebook.