If you've been thinking of buying a Kindle but have held off until now, today could be the day, as Amazon has taken a tenner off the price for one day only.
That nabs you the most basic Kindle for £59, instead of the usual £69. The deal only lasts until a minute before midnight tonight though, so you'll need to act quickly if you want to nab one.
If you happen to need whole armfuls of Kindles, the terms and conditions state you can get that discount on up to five devices per customer -- handy if you're already planning birthdays, Valentine's gifts or super-early Christmas presents.
Amazon makes money when you buy books on your Kindle, so it has no qualms about flogging its ebook readers at bargain prices. £59 is 99p less expensive than the current Kobo ebook reader, which costs £59.99.
The basic Kindle doesn't have a touchscreen, or the glowing light that singles out the new Kindle Paperwhite. It's still a great device though, as it's very slim, and has weeks-long battery life.
That bumper-battery life is down to the E-Ink screen, which uses barely any power, because it only uses a charge when you turn a book's virtual page.
Amazon has been in the spotlight in the UK recently over the lack of tax it pays in Britain -- a practice Apple has also been singled out for. The rise of online retailers is largely responsible for the money woes of high-street stalwarts such as Comet, Blockbuster and HMV.
Will you snap up a cheap Kindle? Or is there a better gadget to be had for £59? Let me know in the comments, or on our Facebook wall.