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The five most spurious Valentine's Day press releases

By Rich Trenholm on 13 February 2009, 3:19pm

2: Anti-virus protection

The product: Virus protection from BitDefender and PC Tools
The pitch: The thing about love is, it's great and everything, but you never know what you might catch. According to the anti-virus experts at BitDefender, "Virus writers are notorious for launching attacks around major holidays like Christmas, New Year's and Valentine's Day". Just like PR people! Apparently, you should "avoid opening emails with subject lines advertising Valentine's gifts, such as sexual-enhancement pills and cheap replicas for jewelry, designer bags and watches." PC Tools goes one further, warning of the danger of DTDs. That's Digitally Transmitted Diseases. Really.
The kiss-off: DTDs. PC Tools' PR people: take the rest of the day off. You've earned it.

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