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The five most spurious Valentine's Day press releases

By Rich Trenholm on 13 February 2009, 3:19pm

Gadgets

It's Valentine's Day tomorrow! That can mean only one thing: romance? Unlikely. A posh dinner? Expensive. Lots of cards? No chance. No, the only certainty on Valentine's Day is that every journalist in the world is drawing straws and the work-experience kid/the newest team member/whoever's too hungover to say no, has to write a gift round-up. And where journalists go, PR follows. So pucker up gadget fans, and give big air kisses to the five most spurious Valentine's Day-themed press releases of 2009! Mwah!

5: Flip Video

The product: Flip Video camcorders
The pitch: According to budget camcorder makers Flip Video, "the era of conventional Valentine's Day traditions is over". It's "official", apparently. They've done a survey and everything: "nearly one in five (18 per cent) 18-24 year olds and 17 per cent of 25-34 year olds are already creating and sharing their own videos online at least once a week... social networks such as MySpace have noted a strong increase in the sending of Valentine video messages, and have developed a new channel to allow people to post these videos."
The kiss-off: A spurious survey and a spurious link to a public holiday? This is PR gold!

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