Advertisment
Advertisment
Promo

Movie & TV sell-outs: When tech product placements go bad

By Ian Morris on 23 June 2008, 3:22pm

CSI: NY: Cisco TelePresence
TelePresence might well be the coolest thing Cisco has ever done, but does it really need two massive screens screaming its branding in the middle of an episode of CSI: NY?

To be fair, if you've ever participated in a video conference you'll be aware that they range from fairly hideous to utterly unbearable, with ropey picture quality and juddery motion. TelePresence on the other hand presents full-screen, full-motion video.

Well, that's the way it works on CSI, so we can only assume the real product is like that. We're unlikely to ever actually find out, because TelePresence suites costs a big old wedge of cash, and are generally not going to end up in every home across the globe.

But having it on the telly makes IT managers feel good about their purchases. Which is why Cisco stumps up the cash, presumably.


You Might Like These

Anonymous User Avatar

To get an avatar and username, log in or register

Anonymous User

Your email address must be entered but will not be displayed

Copy the letters and numbers to prove you're a human being. If you can't read this image, get another one. If you don't want to do this each time, register.

Random characters

All submitted content becomes the sole property of CBS Interactive and may be used, edited or rejected at CBS Interactive's sole discretion. You acknowledge that you, not CBS Interactive, are responsible for the contents of your submission. -- see Terms of Use

Advertisment