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Movie & TV sell-outs: When tech product placements go bad

By Ian Morris on 23 June 2008, 3:22pm

The Oscars 2008: iPhone and Nintendo Wii
Everyone loves Jon Stewart and his razor-sharp Daily Show, and Jon likes the Wii and the iPhone, so both were seen at this year's Oscars ceremony. It was a useful little break from the monotony of self-important actors crying, thanking everyone whose name they can remember or simply being boring old goats.

In the clip above, Jon watches a movie on an iPhone, while geeks worldwide are yelling at their TVs, "Hold it in landscape mode, IN LANDSCAPE MODE FOR PITY'S SAKE!" He then looks knowingly at the camera and does exactly that. We just hope Apple paid big money for this ad, because it's a beauty -- even if it does agree with David Lynch.

Jon also gave geeks worldwide a little thrill by doing what every testosterone-filled youth from Basingstoke to Barcelona dreams of -- playing Wii tennis on a honking great screen. Shame they couldn't have just done that instead of the tedious award-giving.


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