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Movie & TV sell-outs: When tech product placements go bad

By Ian Morris on 23 June 2008, 3:22pm

Sex and the City: BlackBerry and iPhone
If you're a man, you're probably trying to work out a way of not seeing Sex and the City with your girlfriend. We've tried telling our other halves that watching the movie will cause our reproductive organs to first shrivel to the size of a pea and then drop off. We've even tried claiming that watching handbag-obsessed narcissists harp on about their pointless lives for 148 godforsaken minutes is proven to cause cancer. It's nearly two and a half hours!

Sadly, they aren't buying it, so inevitably we're going to get dragged along to listen to a cinema full of women laugh at hundreds of in-jokes that require an encyclopaedic knowledge of the TV series and the shoe industry. Accompanied by the sound of their boyfriends dying a little inside.

About the only even remotely boy-orientated thing about this movie is the fact that's got both an iPhone and a BlackBerry as guest stars. Weak, we know. Still, at least the blonde one is holding the iPhone the right way round, which beats Charlie Sheen's efforts.


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