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Tech that's just wrong

By Rich Trenholm on 03 March 2008, 8:23am

Hello Kitty and Swarovski: What a girl wants
What do girls like? Pink things, sparkly things and ickle fluffy kitty cats. That's the thinking of the gadget blokes who want to crack the female demographic, which just shows that boys are stupid.

Swarovski is a company that has discovered a lucrative sideline in sticking sequins -- sorry, luxury crystals -- on things. Phones, headphones, laptops, cans of mace; nothing is safe.

But Swarovski is a rank amateur when compared to that colossus of product branding, that monster of merchandising that is Hello Kitty. Don't be fooled by the big purple eyes, the itty-bitty whiskers and cutesy button nose: Hello Kitty is evil. There's nothing Sanrio won't put this fiendish feline's face on, although surely someone should draw the line at one fan's AR-15. That's the civilian version of the M16 assault rifle, which surely makes it more Sayonara Kitty. "Say hello (Kitty) to my little friend!"

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