Ten more hilariously terrible tech adverts

By Ian Morris on 05 November 2007, 9:00am

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Rabbit phones
We've included the Rabbit phone advert here not just because it's awful and a horrible stereotype that's been done to death, but also because Rabbit was an abysmal service that thankfully died quite rapidly after its launch. It later became what we know and love today as Orange, a real mobile network.

The idea was simple, a Rabbit phone would work at your home, as a house phone. But you could take the handset out -- and deprive whoever was at home of using it -- and it would operate as a mobile phone. Neat, I'm sure you're thinking. Well no really, because to use it outside your home, you'd need to be within 100m of a Rabbit sign, of which there were about three in the whole country. In total the service lasted a little under two years before being beaten into the ground by rapidly improving cellular phone networks.