Spotify goes to America: Does America care?

MP3 Players

Spotify: possibly the most exciting thing to happen to music here in the UK since Napster. As much music as you want, completely legal, completely free. Now it's heading to the US, possibly by the end of this year. But does America actually want it?

We fired up the old instant messenger and chatted with an actual American to find out. This American was called Donald Bell, and he happens to be a senior editor and audio expert at CNET.com over in the US. Turns out the thought of an American Spotify is exciting him as much as it is us.

"I suspect it would do gangbusters," he said, while we nodded and smiled as though we knew what that meant. "The rage here for young and old is Pandora. Subscription music services all seem to fall flat because no one wants to pay for music anymore, much less music they can't keep. Spotify, from my brief encounters with it, seems to bridge the simplicity of Pandora with the ravenous all-you-can-download gorging of subscription music -- but without any of the cost. In this way, I think an American audience will take to it immediately, provided nothing swoops in before it."

He's talking about Microsoft. Earlier this month, the software behemoth revealed plans to launch a competitor to Spotify. In fact, it told CNET News that it could launch "within the coming months", which could potentially steal an excited American market away from Spotify, and towards a name they're already familiar with.

It's a race. Nothing more. If you're in the US and know about Spotify, let us know your thoughts below.

Comments 4

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anonymous 21 July, 2009 20:24

so.... 'yes' then. Can i have 30 seconds of my life back now.

anonymous 22 July, 2009 18:18

I believe there already is a dedicated membership of people in the U.S. I wouldn't know first-hand :-), but I've heard rumors that some of those users haven't illegally downloaded music or even opened their iTunes since they started using it.

anonymous 13 August, 2009 10:28

I am an American and KNOW that Spotify would be much more successful than Pandora or Ruckus. Both services are nice, but Ruckus is slow and Pandora only plays radio stations that are SIMILAR to the requested music. Spotify, however, plays whatever songs you want, whenever you want. My friends here in Sweden introduced me to it and I'm already "lusting" after it. Hopefully the company will be able to jump through the plethora of legal hoops in the U.S. Ugh, America is not an easy place to start business...Microsoft is evidence of that.

anonymous 27 April, 2010 16:15

Looking at surveys alone, chances are Spotify is likely to be successful in the U.S., as long as labels are willing to make it commercially viable. I am an avid Spotify fan and use it on a daily basis here in the UK. It's services such as Spotify which generate excitement about music.
Check out this interesting article by Wayne Rosso on the introduction of Spotify into the U.S. and whether or not it will prove successful.

http://bit.ly/6tD3Ef

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