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Pizza Express puts iPods in tables to choose your tunes with your toppings

When the moon hits your iPod like a big pizza pie, that's Pizza Express. The restaurant chain for people who think they're too good for Pizza Hut has installed iPod docks in tables, and soundproof domes with your dough balls.

The iPod docks let you choose the music and lighting as well as your toppings. To stop your taste in music from putting other diners off their dinners, and keep ambient noise from disturbing you, sound-absorbing domes dangle from the ceiling above each table. They act as intimate acoustic chambers for your meal, blocking out the next table's conversation about last night's Mad Men, today's Guardian and the Ocado delivery making them late for Pilates.

One clever feature is a light that diners can activate to call staff, request the bill, or be left alone. That cuts out awkward neck-craning attempts to establish eye contact, and means you should never again need to perform the universally understood scribbling-in-the-palm-of-your-hand gesture.

Hopefully, Pizza Express is working on an iPhone app that lets you order from your phone, thus removing all human contact from the experience. We've already enjoyed testing delivery apps from Papa John's and Domino's.

The first iPizzeria launches in Richmond, an experimental 'Living Lab' where customer feedback will shape future branches of the chain. The restaurant has been designed by acoustician Professor Sergio Luzzi and architect Ab Rogers, who previously restyled Little Chef as part of celebrity bacon-and-egg ice cream-purveyor Heston Blumenthal's roadside reboot. Right, who's hungry?

Comments 6

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Anonymous's avatar

Anonymous 28 October, 2010 09:15

Pizza Hut is rather chavvy. Innit!

Rich Trenholm's avatar

Rich Trenholm 28 October, 2010 09:59

Can't say fairer than the lunchtime buffet though

Anonymous's avatar

Anonymous 28 October, 2010 11:16

I bet that richmond restaurant is mobbed. Sounds like a pretty amazing idea to me though.

anonymous's avatar

anonymous 28 October, 2010 19:33

Surprising move for a chain that's always has REALLY NOISY RESTAURANTS.

Anonymous's avatar

Anonymous 2 November, 2010 15:14

wtf is vin diesels skinny brother doing in pizza express

anonymous's avatar

anonymous 5 November, 2010 00:32

Duhhh! COPYKAT! I have seen this stereo umbrella with iPods in Bangkok, in Siam Paragon's "True" flagship store- they had this "innovation" installed in their internet cafe section of the store. And that was long time ago- in 2006! PS. They did not serve crap pizza though, but the coffee was great :)

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