LG UP3Flat: LG Chocolate MP3 player

By Rory Reid on 12 December 2006, 11:36am

LG's been giving us plenty of Chocolate lovin' lately. Not content with releasing the uber-sexy KG800 and KG810 Chocolate phones and previewing Chocolate tellies and a new Chocolate Folder phone, it recently handed us a Chocolate MP3 player. The LG UP3Flat is LG's attempt to take a slice out of the iPod Shuffle market and looks-wise we think it has a lot going for it.

It's about the same size as a lighter, and sports a sumptupuous 'piano-black' finish. Its silver volume buttons take the place of the red touch-sensitive navigation buttons on the Chocolate phone. They don't light up, but the LEDs just above and below them flash red, blue or green depending on what the device is up to. There are five other buttons on the left and right sides for controlling other aspects of playback or activating the voice-recording feature.

The UP3Flat connects to a PC via USB, but instead of a cable it has a retractable USB connector that slides out of the bottom. This means you won't have to carry around cables, just the player and the headphones. It has a 10-hour battery life and is available in 512MB, 1GB and 2GB sizes, which can store around 125, 250 or 500 songs respectively.

Neither the UP3Flat or its OLED-screen sibling the UP3Sharp is available in the UK yet, but we'll continue to put pressure on LG to release it. It's one of the few memory-key players we'd actually use in public -- something you'd do well to remember if you don't want to look like a mindless Apple-loving sheep. -RR