Apple keeps its secret hidden with just hours until launch!

By on 12 October 2005, 12:16pm

While every other company in the universe likes to mouth off about its future product launches, Apple keeps its lips superhumanly tight. The company is playing the part of devious parent, holding the latest design behind its back and daring us to guess what it is right up until the last second. "Oooh, what could it be?" says Apple, cupping its hands and staring at its latest treat, teasing you. While all around, tech journalists stomp and bawl, "Tell us, tell us!"

The world now holds its breath in anticipation of what will be the most important experience of our lifetime: Apple's product launch at BBC Television Centre this evening. Professional speculators point out the curtains used as the background to the invitation sent out to journalists (pictured). These look like the curtains in a cinema -- hinting at the launch of a video iPod. Other speculators who have examined the invitation have noted that buses 7, 12, 72, 94 and 105 will take you to White City, where the event is being held. The sum of these numbers add up to 290, which is the roughly the current price in pounds of the 60GB iPod -- adding yet more evidence to the new iPod theory.

The launch of the nano, mere weeks ago, has whet appetites for what's coming next from Big White. Perhaps it will be the first Intel-based PowerBook. Or could it be an Apple personal video recorder, or a glowing, levitating sphere that serves no apparent purpose other than to lure you, irresistibly, to pull out your credit card and log onto the Apple Store? Or could it simply be something we haven't even imagined yet?

Apple's choice of venue, TV Centre, may be a clue to what's going on. Pundits suggest that Apple might form a loose allegiance with the BBC, delivering the corporations' content on a new video iPod. Alternatively, the BBC might just be providing a big venue for the salivating media masses. For the record, we're banking on a Mac-Mini-sized box for the living room that delivers movies like iTunes, from a new Apple Video Store freshly stocked with film by the world's leading media conglomerates.

Colour us anticipatory, we can't wait. Expect a revelation soon. -CS