Pentax K-m, Eye-Fi, Lensbaby, Seitz, Minox spy cameras, Hasselblad, Kodak and the rest round out Photokina

Lenses may be exciting if you're a true photo geek, but one thing they aren't is fun. And they never have proper names. As clever as the new Pentax DA 60-250mm F4 ED IF SDM may well be, it just doesn't sound as cool as Lensbaby's new offerings: the Composer, the Muse and the Control Freak. These lenses allow you to focus tightly on one spot and leave the rest of the image blurry. The composer, pictured, costs $270 (£150) and has a ball-and-socket joint, which effectively makes it a tilt-shift lens.

Tilt-shift fans who, unlike us, don't have an overdraft bigger than the GDP of a developing nation, can also invest in the Hasselblad HTS 1.5 tilt and shift adaptor for £2,950 from next year. It now works with a wider range of lenses, but still doesn't have a very cool name.