Pentax K-m, Eye-Fi, Lensbaby, Seitz, Minox spy cameras, Hasselblad, Kodak and the rest round out Photokina

Anyone with a serious interest in photography knows it ain't the megapixels, it's the sensor -- which is why no blinkin' mobile phone will ever replace a camera. Phase One makes sensors, and now it's parlaying that knowledge into dSLR design with the 645 camera system, packing a gobsmacking 60-megapixel sensor. With a price of $41,990 (£22,650) it's one for the pros, and will ship by the end of the year, followed by an 80mm leafshutter lens and a vertical grip. Leica, Mamiya and Hartblei will knock out third-party lenses, in case anyone's bothered.