Canon is marking ten years of the hugely popular IXUS compact camera brand with the stylish new IXUS 1000 HS. It's chucked a bunch of 10s in there to celebrate: 10 megapixels, 10x optical zoom, 1080p video, and, er, a 7cm screen.
The theme falls down in the high-speed mode -- instead of 10 frames per second, which would have been very cool, we get a not very round 3.7 shots at full resolution, or 8.8fps at 2.5 megapixels. You can also dial the resolution right down for 240fps super slo-mo video.
Video is 1080p high definition at 24fps, with stereo sound. You can zoom while filming and Canon reckons the zoom is quiet enough to not interfere with your sound.
This is the first IXUS to feature a 10x optical zoom, pitching it against the compact superzoom Panasonic TZ8, Samsung WB600 and Fujifilm F80EXR. Previously, the compact superzoom market had been the territory of Canon's more serious PowerShot range, with the PowerShot SX210 IS.
Pricing and availability are yet to be confirmed, but in the meantime click through our gallery for the IXUS 1000 HS in full eye-watering colour.