Apple's the best brand on earth at the moment, say marketdroids, beating Google into second place. If the company bought Irn-Bru they'd rename it iRn-Bru, get it onto the wine list at the Savoy at fifty quid a bottle and quadruple sales in a week. Which is why you can buy PCs like this one, with more memory, CPU and disk than a Mac mini but for the same money. The shop'll even throw in a TV tuner, MS Media Centre software and a keyboard.
There's tonnes more software out there for it than anything Apple-flavoured, much of it free. Software sells hardware, remember? Not now it doesn't. You can buy PCs like that, but you don't. That's why they're languishing as remaindered stock while people queue for miles to pick up anything with a half-eaten fruit on the front. There'll be tears. But there'll also be bargains. I can live with that. -RG
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