Driving a 4x4 that doesn't make you look like a planet-murdering tool is one of the most difficult things in the world. It's right up there with patting your head while rubbing your tummy, finding Bin Laden or understanding Emmanuel Adebayor.
Sadly, Ford's new Vertrek concept won't perpetuate the myth that you're kind to Mother Nature, but it might score you extra street cred with its uber-stylish design and clever technology.
The general badassery of the styling is there for all to see. What you won't necessarily notice, until you watch our video, are the finer details. The Vertrek features motorised doors that open automatically as a carbon-fibre step slides from car's underbelly, giving passengers a platform to get in and out more easily.
Ford has also swapped wing mirrors for rear-facing cameras and traded a mechanical speedometer for a virtual display that shows vehicle speed, engine revs and trip data.
The Vertrek has the same underpinnings as the new Ford Focus, C-Max and Grand C-Max, meaning it should be quite brilliant to drive. At this stage of its development, it's powered by a 1.6-litre, four-cylinder Ford EcoBoost engine, which should produce in the region of 148bhp, 199lb-ft of torque and help the car achieve a 0-60mph time in the region of 10 seconds.
Having seen the Vertrek in person, we thoroughly approve. If this concept model maintains its edgy styling and drives well as its Focus cousin then Ford could be on to a real winner. Have a look at the video to see it for yourself.