The PM1 packs a swivelling lens head that rotates through 270 degrees, for both filming of other people and self-portrait shooting.
Inside there's a 5-megapixel sensor for stills shooting, with five scene-selection modes and and 4x digital zoom. Video is 1080p HD. At the back there's a 46mm (1.8-inch) screen.
We first encountered the PM1 at CES in January, and now we're at another trade show -- Berlin's IFA -- where Sony has confirmed the PM1 will be coming to the UK with a new name. Shame: we rather liked it being called the Webbie.
Although Sony can't confirm pricing, it's likely to hit shelves for around £180.